Souls Candle

The Souls Candle project presents a reimagined packaging concept for a scented candle brand, designed to evoke a sensual, spiritual, and subtly transcendent atmosphere. The visual identity aims to create a meditative experience in which the packaging itself becomes an autonomous aesthetic object.

The logo combines a stylized, floating, distorted wing form with a star symbol, serving as a visual metaphor for ethereal presence and the elevation of the soul. The typography uses a subtly modified “Six Caps” typeface, balancing contemporary minimalism with transcendent meaning.

The color palette is built around deep red, burgundy, and yellow, symbolizing warmth, passion, light, and transformation. The packaging structure remains clean and minimalist, while material choices and textures convey a tactile, sensory quality. This design seeks to translate the emotional and spiritual essence of the product into a rich visual language, transforming the candle into more than a fragrance—into a ritual object that creates atmosphere.