Museum of Ethnography

This visual identity was created for the branding competition of the Museum of Ethnography. Although it was not ultimately selected, it remained among the top submissions for a long time. At the heart of the concept is a symbolic emblem that combines the museum’s stylized initials with an abstract interior space, referencing both the physical and cultural dimensions of the institution.

The logo’s visual language is geometric yet open and inviting, aligning with the museum’s multicultural collection and forming a bridge between conservative institutional values and contemporary aesthetics. The chosen typography is the refined, classic “Cambria” typeface, which lends a dignified, scholarly character to the identity, reflecting the museum’s cultural and academic significance.

The monochrome gold color palette suggests elegance, permanence, and institutional prestige—subtle yet distinctive. The visual system is highly adaptable and suitable for a wide range of applications, from print materials and exhibition graphics to digital platforms, ensuring consistency and easy recognition across all contexts.