Imirage Magazine

The logo and header design for Imirage Magazine create a dynamic and provocative visual identity that perfectly aligns with the magazine’s bold and intense focus on women’s fashion and trends. The visual language of the logo is playful yet striking, featuring the inverted second “i” as an exclamation mark—an eye-catching and distinctive detail that reflects the magazine’s provocative tone. 

(Original idea: Monika Peczeli)

The typography uses modern “Fira Sans” characters that are clean and highly legible, while maintaining balance with expressive graphic elements. The header layouts emphasize the contrast between typography and illustration, highlighting the boldness and energy of the content.

The color palette is minimalist, primarily based on black and white, lending a sense of timeless elegance while allowing the vibrant colors of provocative photography to stand out. Thoughtful use of negative space and subtle details ensures an optimal balance between visual hierarchy and readability. The identity concept strongly embodies the magazine’s brand: youthful, bold, and provocative. The design solutions consciously support this character while maintaining a professional appearance.